A joy to savor. Djarum 76 is the result of a secret, sacred recipe with a history stretching over 120 years back. Made of mature tobacco, top grade Srintil tobacco and a variety
of traditional
Indonesian spices.
Djarum 76
 Djarum 76
A joy to savor. Djarum 76 is the result of a secret, sacred recipe with a history stretching back over 120 years. Made of mature tobacco, top grade Srintil tobacco and a variety of traditional Indonesian spices.

Product Description
Djarum 76 is a hand-rolled, unfiltered cigarette whose recipe for success remains unchanged from its initial launch more than 25 years ago. Djarum 76 is comprised almost entirely of tobacco from the Temanggung area in the highlands of Java, which produce some of the best tobaccos in Indonesia and the world. To this the barest minimum of natural enhancement is added, preserving and bringing out the natural fragrance of the tobacco.

Upon introduction in 1976, Djarum 76 rapidly gained a loyal following throughout Java, Bali, Kalimantan and Sumatra, particularly East and Central Java and Bali. Today, these cigarettes are available in 12 and 16-stick packages as well as in Twin Pack form. The latter came out in 2008, a recent innovation designed for customer convenience. This classic product continues to enjoy strong sales today, testimony to its enduring taste.


 
 Brand Activity
Challenge-based activities include:
  • Trial Games: a motor trail competition involving an obstacle course in an arena
  • BKKM (Bikin Keren Kombimu): customizing Kombi vehicles with funky designs
Cultural activities include:
  • Pesta 76: a people’s party theme event
  • D.O.T: Dangdut on the Truck
  • Pesta Laut: ocean party
 
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