The Djarum icon. Djarum Super is a blend of Superfine Clove™ and tobacco, with a fruity aromatic flavor. Evoking a sense of pride.
Djarum Super
 Djarum Super
Product Description
Djarum Super, a machine-rolled kretek cigarette in the Regular Premium class, is made from top-grade Javanese and Madurese tobacco, blended together with premium quality cloves that have been rendered extremely fine through Djarum’s Superfine Clove™ process. The finished product is distinguished by its fruity, aromatic flavor.The distinctly masculine red-and-black packaging bears a gold accent that represents the premium quality of the Djarum Super cigarettes.

First introduced in 1981, by 1989 Djarum Super was the number one best selling high-end cigarette in Indonesia. Djarum Super continues to be known as a premium product in Indonesia thanks to careful efforts to maintain its quality and image.

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 Brand Activity
Djarum Super focuses on the following activities:
Soccer :
  • Djarum Indonesia Super League Event: this is the largest professional soccer competition in Indonesia.
  • Direct broadcasts of top international soccer leagues and competitions including broadcasts of the World Cup, European Cup, the English Premiere League, and Seria A Italia (English).
Adventure :
  • Djarum Super 4x4 Off-road Event: an extreme off-roading competition at national level.
Badminton :
  • Indonesia Open Super Series Event: the only Super Series badminton championship that is held in Indonesia.
  • Badminton National Circuit: a series of national badminton championships that encourage the development of young players and the regeneration of badminton on a national scale.
  • Direct broadcasts of the Thomas and Uber Cup.
  • Sponsorship of various cultural events in Indonesia.
    Indonesia Submission Championship: an international-level grappling competition held in Indonesia which combines aspects of self-defence and entertainment.
  • Text messages on LED: a digital soccer innovation in which the functions of a handphone are displayed on the first Outdoor LED in Indonesia.

Top Brand Awards 2009 for the filtered kretek cigarette category.
ICSA 2009 for the filtered kretek cigarette category.
ICSA 2008 for the filtered kretek cigarette category.
Top Brand Awards 2008 for the filtered kretek cigarette category.
ICSA 2001 for the kretek cigarette category.
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